The site is 65,000sq.m. in a long rectangular shape (168m x 418m) along a main traffic road to the North. Our solution was to study the site condition to create the right strategy through evaluation. In this way, we identified advantages and disadvantages; solving problems whilst maximising the possibilities of the site. Based on sunlight analysis, the Southern part of the site has the best qualities; with sunlight and a view down through the site. The Northern part of the site has lesser qualities and is also next to traffic and noise, so that it assures the site can enjoy the maximum sunlight and minimise shadows case. We embrace the initial spirit of the pharmaceutical industry – to enhance quality of life. Therefore, EXH Design proposed a green, natural and human environment for employees and guests. Like a ‘public park’ a pleasant and natural working environment is created; with enough sunlight, air, greenery and maximised and views for each building. Buildings are located to the North in order to minimise shadows case on site. The architecture of master plan buildings distinguished the site from its neighbours and the surrounding banal and industrial district. Architectural massing is organised by a strong hierarchy, based on importance and presence, from big to small, Administration, R&D, Training Centre and Facilities accordingly. Architectural massing of the master plan is focused towards the centre of the site with the Administration and Training Centre buildings elevated above the ground floor platform to create a strong company presence. According to a strong vertical concept, all shared and communal areas are located on the ground floor. These areas, such as lobbies, cafeterias, shops and exhibitions are merged into one big open space with glass facades opening out into the landscape. These spaces are light and enjoy a panoramic park view whilst also serving as entrance and reception for all buildings like an airport hub! Buildings with tighter security requirements are solid blocks above this platform.
Landscape
We want to maximize the natural areas. Use the beauty and ways of the untamed nature, so as the forests in the skirts of the mountains expand their outreaches; We propose a undulating treed that will create great views from the interior of the buildings as well as a buffer to divide the factory from the office area.
This “green flood” will gradually reduce its density and height to adjust to each specific fuction of the master plan so in some specific points it will provide the perfect shade for example, or will become a privacy bush. In some other areas it will thoroughly follow the geometrical rules to produce a strong corporate image.
